Bg Remover started as a weekend script to save one designer from the tedium of the lasso tool. Today it's a free AI toolkit used by sellers, marketers, and creators who'd rather spend their time making things than masking them.
For most of photo editing's history, a clean background cutout meant either a real skill investment or a real invoice. We wanted to close that gap entirely — not with a cheaper version of the old workflow, but by removing the workflow altogether.
So we built a model that does the masking for you, in seconds, in your browser, for free. No plugins, no tutorials, no per-image fee. Just an image in, and a clean cutout out.
Precision first
Hair-level edges, every time.
Free by default
No paywall on the core tool.
Privacy by design
Images deleted after 24h.
Built for speed
Seconds, not minutes.
The problem
Our founding designer was manually clipping product shots for an online store launch — one bad night with the lasso tool was the whole origin story.
The prototype
A first pass at an in-browser segmentation model got edges cleaner than a manual clip — and did it in seconds instead of hours.
The toolkit
Background removal came first; enhancing, upscaling, retouching, and restoring followed as the same idea applied to the rest of the editing process.
Today
What started on one designer's laptop now runs entirely in the browser for a global community of people who just want a clean cutout.
We stay deliberately small — designers and engineers who use the tool themselves, every day.
No sign-up, no credit card — just drop in a photo and see your first cutout in seconds.
Remove a Background